Endorsements

What can one say about Maria Lourdes de Sobrino? That she is a kind and thoughtful person? That she is the paragon of the community-minded citizen? That she is a role model for men and women, non-Latinos and Latinas alike? That she is an inspired business woman? Well yes, one could say all those things and still not capture Lulu’s essence for she is---beyond all other descriptions---singularly unique. Maria Lourdes de Sobrino’s life, as you will learn in this book, is a lesson in humility, leadership and the power of doing well by doing good. Learn this lesson and success will follow.
Alberto G. Alvarado
District Director
Los Angeles District Office
U.S. Small Business Administration

A lot has been written about Maria de Lourdes Sobrino, Founder and CEO of Lulu's Dessert© Corporation, since she established Lulu's Dessert© in 1982. Headlines in various publications have hailed Lulu's Dessert for consistently being ranked among the largest and fastest growing Hispanic businesses in the United States and have pronounced her as the "the queen of ready-to-eat gelatin and a force in the surging number of Hispanic entrepreneurs," as Bill Hopkins of USA Today exclaimed.
Maria’s success is not only remarkable because of her vision; it is remarkable because she acted upon her vision, against all odds.
Dr. Sharon Freeman
AASBEA Consulting Services

Lulu has been an incredible inspiration to me. A true example of the American dream, she built her company from scratch, had the foresight to focus on a market that would explode and then was able to successfully compete with Fortune 500 companies in the largest retailer in the United States! Best of all Lulu is an accomplished entrepreneur who has not let success get to her head. On the contrary, Lulu has a big heart and is always eager to share her experiences with others to help them learn from her tremendous success – a true role model for all!
Maria del Mar Velasco
Vice President, Learning
Entrepreneurs’ Organization (EO)

Lulu’s success is not only remarkable because of her vision; it is remarkable because she acted upon her vision, against all odds. As a newly arrived immigrant and embarked upon a manufacturing endeavor in the food industry, which is arguably not only one of the most regulation-intensive industries, it is also one of the most competitive industries.
Hector Barreto
Chairman, The Latino Coalition
Former Administrator, US Small Business Administration